Caroline Dean popped down for an insider fashion shoot at Sweaty Betty’s HQ to see the new collection in the flesh
I have a confession, I am a Sweaty Betty addict. I am not going to tell you how many Sweaty Betty products I own, because quite frankly it’s embarrassing. Where most girls own shoes and handbags, I own athlete vests and trainers. However, when I heard that the A/W 2013 collection had a ‘galaxy theme’, I was not convinced. I do not want my gym gear to have stars and planets emblazoned on them.
Yet my fears where completely unfounded. Sweaty Betty have managed to do it again. The A/W collection is beautiful, fresh and completely fulfils their motto to produce collections where style meets performance. The collection is inspired by female astronauts, galaxy’s and natural wonders of the world. The result is stunning colours and prints. Forget your black leggings.
What really struck me was the high style element, with new bags, coats and a fantastic cool down range, the products look amazing. I can add to hoodies, coats and bags to my athlete vests, – so I can wear my gym clothing everyday!
The technical team have also been busy making sure the fabrics live up to the test and actually perform, as a personal trainer I always have my eye on whether the products actually live up to task and pleased to say fabrics are stronger and durable.
I have already got my shopping list!
Collection is hitting stores this month (July).Visit www.sweatybetty.com