Unless you’ve been living under a rock, you’ll have heard all about the beauty benefits of CBD and will have seen products packed full of the stuff adorning the shelves of beauty stores. But whilst there’s no denying that CBD has taken centre stage, there’s now a new superior anti-inflammatory cannabinoid game-changer in the beauty world that promises to soothe sensitivity and redness, and has the potential to calm skin conditions like acne, eczema, and psoriasis, load skin with antioxidants to combat oxidative stress (read: less wrinkles and signs of ageing), banish breakouts, and promote skin hydration to give you back your glow. Meet cannabigerol. Aka CBG. Aka your new skincare hero.

CBG’s beauty benefits are seemingly endless. A natural anti-inflammatory and antioxidant, its protective powers are seriously impressive, and it works on all skin types and conditions.  It protects the skin from photodamage and inflammation to prevent disruptions in the skin barrier that lead to redness, dryness and irritation, to reveal healthy, even-looking skin. Not to mention its ability to help slow down ageing and keep blemishes at bay. Like we said, endless.

And when it comes to products that pack a serious CBG punch, it doesn’t get much better than Cellular Goods’ offering. The first to bring the benefits of CBG to the UK beauty market, their breakthrough formulas work some serious skincare magic. Focusing on performance-led, science-backed skincare to help skin feel, look, and function better, their products are all powered by CBG to bring exceptional anti-inflammatory, antioxidant, antibacterial, and age-preventative benefits to each bottle. Not to mention their whizzy way of producing CBG in a lab using exclusive biotechnology , which doesn’t just ensure the highest purity and optimal concentration blends, but also a sustainable approach that reduces water consumption, waste generation, and CO2 emissions compared to plant-based alternatives. And yes, everything is cruelty-free, vegan, and free from phthalates, sulphates, and parabens. Obvs.

Whilst we’re eagerly stocking up on the entire line (there’s everything from a face oil to a hydrating day mousse and night cream on offer), it’s the ‘Rejuvenating Face Serum’ that’s got us hooked. It’s so good that supermodel icon Helena Christensen swears by it when it comes to achieving a healthy, hydrated glow. “There are only a handful of products I keep using because I seriously love them. This face serum is one of them. It contains ground-breaking ingredients such as Matrixyl, an anti-age peptide and CBG, an anti-inflammatory which protects from irritation and my skin genuinely feels more hydrated, smooth and radiant.” Sold.

A powerful blend of CBG and matrixyl, a revolutionary peptide that targets signs of ageing by promoting collagen and elastin production, it not only reduces fine lines and wrinkles but also plumps skin from within and restores radiance whilst soothing and calming irritation, redness, and blemishes. All without dryness, sensitivity or irritation. Sorry, retinol.

So, if you’re looking for your new skincare staple that does it all, look no further. You, and your skin, can thank us later.

Cellular Goods ‘Rejuvenating Cannabinoid Face Serum’ – £99 

Exclusive reader offer: 25% off your first purchase sitewide at cellular-goods.com just use the code HH25 at the checkout.

words by Frankie Rozwadowska