Award-winning wellness brand, Innermost, has been chosen by Situ Live to be a part of it’s first experiential retail store in Westfield, White City.

Situ Live offers a one-of-a-kind experience-led journey that combines product discovery, innovation, theatre, and demonstrations. The experiential space is packed with products to inspire your everyday with content curated around solving problems people grapple with in real life, such as getting ft, sleeping better or being more productive. Innermost won a one-month residency after going head-to-head with over 500 brands in the Spotlight Competition. Launched with Enterprise Nation, Situ Live aimed to find the NEXT generation of brands to feature in its experiential venue.

Hosting a live ‘Smoothie Challenge’ with Sage in the Situ Live kitchen on Thursday 21st October at Midday, Innermost Brand Ambassadors Lauren White and Jo Robinson will be battling to create the best-tasting smoothie with visitors voting for the winner. Shivraj Bassi, Founder of Innermost, comments “For innovative start-ups getting products into retail stores can pose a challenge – Situ Live has levelled the playing field. At Innermost, we love providing meaningful consumer experiences and working with Situ Live is a perfect partnership that allows us to connect with people seeking to improve their health in a unique way that would not be possible otherwise.”

Innermost will feature alongside some of the world’s most innovative brands including Bosch, NordicTrack, Oculus, Bang & Olufsen, Facebook, Fitbit and Sonos. Warren Richmond, Founder of Situ Live comments; “Brands need to provide a space for consumers to understand how products work and how they may fit into and benefit their lives, whilst giving them the choice of where, when and how to buy the product. With the backing of leaders from some amazing, forward-thinking, global brands as well as founders of new start-up and innovator brands, the UK can lead the charge in the retail revolution.”