What kick started your life changing journey of self-development?

I started bio-hacking in my late 20’s after I grew tired of being obese and sick all the time. I used to diet and exercise excessively but I was still overweight and experienced a lot of brain fog. As a tech entrepreneur, I became dedicated to using hacking techniques and trying out everything on myself, in a bid to become ‘better’, be that a better entrepreneur and later, a better husband and father.

I became focused on discovering the answers to this one persistent question: “What are the simplest things you can do to be better at everything? What emerged is the idea of being “Bulletproof”, the state of high performance where you take control of and improve your biochemistry, your body, and your mind so they work in unison, helping you execute at levels far beyond what you’d expect, without burning out, getting sick, or allowing stress to control your decisions.

What is Bulletproof Coffee and what makes it different from regular coffee?

Bulletproof Coffee is a blended drink of Bulletproof™ Upgraded Coffee, Upgraded™ Octane Oil and grass-fed, unsalted butter. This unique blend is scientifically proven to provide more energy, greater mental focus/clarity and support fewer food cravings.

Unlike regular coffee, Bulletproof Coffee allows users to get the benefits of coffee without the typical crash and jitters associated with caffeine. A few of the benefits of Bulletproof Coffee, which you won’t experience from just a regular coffee include: Intense focus and clarity, long lasting, all day energy and feeling satisfied until lunchtime.

In addition, Bulletproof Coffee can speed up metabolism, kick-start your fat-burning engine, reduce inflammation and LDL cholesterol by providing necessary omega-3 fatty acids.

By replacing milk with butter, a Bulletproof Coffee allows you to absorb up to 340% more of the antioxidants naturally found in coffee, as milk in coffee inactivates the polyphenol antioxidants commonly found in coffee.

How can it benefit us fitness junkies?

Bulletproof Coffee allows users to get the benefits of coffee without the typical crash and jitters associated with caffeine.  Some additional benefits include: intense focus and clarity, long lasting, all day energy, a speed up of your metabolism and te kick-start of your fat-burning engine.

In addition to the energizing benefit of the caffeine from the coffee, because Bulletproof Coffee uses proprietary low-toxin Upgraded coffee beans, you don’t experience the brain fog that you might with lesser quality beans. On top of that, the caffeine helps release the fat from the Upgraded Octane Oil and the butter into one’s bloodstream so it can immediately be used as an energy source. Your body also naturally uses MCTs for energy instead of storing them, which is part of why Upgraded Octane Oil (an MCT) is so good for you. The last critical ingredient, unsalted grass-fed butter, is also great for your energy because the butyric acid in it helps promote brain function.

How do you drink your Bulletproof Coffee? 

This is the recipe I follow – I personally go pretty hard on the Upgraded Octane Oil and butter but newcomers should be advised to start low and work up over several days…

Brew 1 cup (8-12 oz.) of coffee using filtered water, just off the boil, with 2 1/2 heaping tablespoons freshly ground Upgraded Coffee (A Cafetiere is easiest.)

Add in 1-2 tablespoons of Upgraded Octane™ to the hot coffee (It’s STRONG – start with 1 tsp. and work up over several days).

Add 1-2 tablespoons grass-fed, unsalted butter or ghee

Mix it all in a blender for 20-30 seconds until it is frothy like a foamy latte

Drink and feel incredible!

Is there an optimal time during the day to drink it?

In the morning is a great time, especially for those who are following Bulletproof’s Intermittent Fasting Protocol/looking to aid weight loss.

When your body has nothing to burn for fuel but fat, it can more easily move into a fat burning metabolic mode called ketosis. For this to happen, you must also follow the Bulletproof diet roadmap which is free on the website (uk.Bulletproof.com) or published in my book.

When you have Bulletproof coffee for breakfast, it does not cause the insulin spike that fruit smoothies or bread will cause, which is helpful, but perhaps the biggest benefit is that it suppresses hunger so you know longer experience cravings and give into them, eating a bunch of pastries at 10am.

What are you waiting for? Go check it out here?