“MOVE, NOURISH, BELIEVE” is the ethos behind Australia’s leading sportswear brand for women, one filled with inspiration and motivation, encouraging us to “live our best life through active living”. It’s a notion that we completely embrace here at Hip & Healthy, so much so that we jumped on the already global bandwagon and are shouting from the rooftops: “Welcome Lorna Jane to our Hip & Healthy store!”
Lorna Jane epitomises the type of ‘do and have it all’ women we aspire to become, by designing sportswear that is functional, innovative and daring. The founder of the company, Lorna Jane Clarkson comments that, “Women are discerning. They are not simply looking for active-wear, they want pieces that work with their busy life and reflect their personal style”. By keeping abreast of current and forecasted global fashion and lifestyle trends, the brand produces up to 100 new styles per month in bright colours and bold prints using superior quality fabrics. LJExcel is a material that has been created solely for the company and it is wonderful for so many reasons. Shrink resistant, fade resistant, sweat-wicking, anti-pilling, quick drying and completely breathable, the bespoke textile makes big promises and seriously delivers.
For the limited time of one month, Hip & Healthy is thrilled to be the exclusive retailer of five gorgeous garments including one of our favourite pieces, the Galvanise Sports Bra. Look out for the tiny red heart hidden in each piece for the little extra love you might need as you push yourself to your limit. Additional details such as this give the impression that Lorna Jane is a brand that truly cares about the women for whom they design.
“MOVE, NOURISH, BELIEVE”; we can’t argue with that.
words by Lucy Marshall