The prime time to revive your skin is during the night. Whilst you’re in a deep slumber, recharging your batteries, your skincare products are hard at work regenerating your skin…so much like our bodies, our skin can wake up feeling refreshed for the day ahead. That being said, you have to put the right products into play to get that morning glow we’re all after. Contrary to what you may think, ‘beauty sleep’ isn’t simply about putting your head down on the pillow to wake up with glowing skin. Did you think Sleeping Beauty just woke up radiating with no effort required, no, no…What they don’t tell you in fairy tales is that it’s all in the prep!

So how do we utilize this precious time wisely? Enter INUR’s Renew Sleeping Mask, an overnight beauty wonder of dreams! Formulated with a powerful blend of aloe vera, matcha, AHA, pre and probiotics, this fusion of natural ingredients is the perfect cocktail to give a radiance-boosting, plump glow to the skin.

It goes without saying that we’re all a little skincare obsessed nowadays, with beauty ‘shelfies’ overflowing and beauty subscriptions on repeat… it’s hard to know where to draw the line. If there’s one new product you need to get your hands on, INUR’s Renew Sleeping Mask is the one! INUR is the brainchild of Marion Assuied, who just so happens to be the ex-CEO of premium French beauty brand, BY TERRY. She’s got a few tricks up her sleeve from her past career life that means she knows a thing or two about the world of beauty! INUR was born out of Marion’s experience with burnout, after adopting rituals and tools to better cope with the stresses of life, she made it her mission to create the same concept for the skin… after all, it is the biggest organ in the body! INUR’s co-creator is expert nutritionist Valérie Espinasse who specialises in anti-ageing, phytotherapy and naturopathy. With a career that spans over 20 years, Valérie is a fountain of knowledge when it comes to skin health and how external factors can affect this. With this duo being the driving force behind it, INUR is set to be a bulletproof brand that will disrupt the industry with unmatchable formulas that guarantee results. Coming from both a nutritional and beauty perspective to tackling skin health, INUR’s formulas work to protect the skin barrier and lock in moisture for long-lasting hydration.

It’s unsurprising that overnight masks have become one of the biggest beauty trends of 2022. Being richer in texture and penetrating deeper into the skin, it’s fair to say that they’re a trend that’s here to stay. INUR’s Renew Sleeping Mask boasts 47% concentration of active ingredients that are 100% natural. As well as hydrating the skin, this mask also protects the natural microbiome which plays a key role in building the skin’s barrier to stop external aggressions. The active ingredients are what make INUR’s Renew Sleeping Mask a real hero product. The lineup consists of…

Aloe Vera- A powerful concentration of nutrients and 8 vitamins; A, B1, B2, B3, B6, B12, C, and E, that have antioxidant and brightening effects.

Matcha- Derived from Jeju Island, the potent concentration of nutrients and antioxidants contains vitamins C, E, catechin, b-carotene, selenium, catechin, zinc which helps prevent dermatitis, saponin which has anti-inflammatory benefits and finally fluorine which is an anti-cavity agent.

Pre & Probiotics- Protect and balance skin health, thanks to the antioxidant properties of vitamins B1 and B2, and proteins. Xylitol strengthens the skin’s barrier, while Galactomyces maintain the moisture balance.

AHA (Alpha Hydroxy Acid)- A strong combination of natural-origin acids, Glycolic, Lactic, Malic and Tartaric, that contribute to gently removing dead cells from the skin surface, revealing a brighter complexion. Glycerine is a natural compound and humectant that keeps water locked into the outer layers of skin.

Coconut Oil- Delivering supercharged hydration and nourishment to the skin, plus it has anti-ageing properties.

The regenerative action formula is suitable for all skin types, including dry, sensitive, and oily skin. Working the night shift to fight redness and irritation-prone skin, as well as dehydration and sensitivity concerns, you will no doubtedly see instant results as soon as you wake up. The texture is creamy and rich, yet sinks into the skin with ease giving you that dewy complexion that you want from a mask. It’s not too heavy that the skin feels clogged up but provides the perfect amount of nourishment to the texture so it’s obvious you’ve completed your nighttime skincare routine! 

We can sing the praises about just how great INUR’s Renew Sleeping Mask is all day but you can let the stats do the talking. 94% of people that tried the Renew Sleeping Mask said their skin felt hydrated and nourished and 92% said their skin looked smooth. Just one application at night, three times a week is what you need for the desired effect! 

Quality is importantly regarded by the INUR team, having come from BY TERRY, founder Marion has high standards for her product line that have been met, or dare we say exceeded. Formulated using the highest antioxidant quality ingredients sourced from the protected heritage island, JEJU Island in world-class laboratories in South Korea, the beauty innovators of the 21st century, you can be rest assured that INUR’s Renew Sleeping Mask is the real deal, no nasties or fillers, just vegan, natural and clean skin nourishing ingredients. It’s worth noting that the packaging is FCS and 100% recyclable…even the pump!

Alongside the Renew Sleeping Mask, INUR’s additional products work seamlessly to create the ultimate skincare routine to take you from day to night. The brand is a pioneer in the global wellness system and sets out to transform to only your skin but your lifestyle too, being the first beauty brand to launch a full holistic programme of nutrition, exercise and lifestyle coaching. After all, wellness is a 360-degree approach, you can’t do one without the other and expect results. INUR are well aware of this, hence the programme which will support you through all aspects of your life. Holding your hand through your bespoke wellness journey, INUR are here to encourage healthy wellness habits that will help you look and feel the best version of yourself, whilst enjoying the journey!

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