There is a strange demonstration of human spirit and willpower at this time of year, when New Years resolutions are made, broken, and guilt sets in.  At the top of many people’s resolution lists is, ‘Get Fit’ and yet so often so many stop the progress they’ve made by the end of January, despite all of the good intentions they have.

At Hip & Healthy we are always trying to find new ways to stay motivated, especially in January (yes, we too sometimes have to grin and bear the early morning runs in the icy cold), and so we are delighted to announce the arrival of the fabulous sportswear brand Striders Edge to our online shop.

Striders Edge is brilliant in so many ways, not least because the brand takes its name from Striding Edge; the knife-edged ridge in the Lake District, but also because of the so-called ‘muse’ that they design for. Founder, Katy Biddulph proudly reveals that the person she has in mind is the Bond Girl; a woman who loves to stay healthy and look incredible while she does. “She is confident, loves keeping fit, knows quality and innovation and appreciates stylish British design”, says Biddulph of her muse, and what better way to motivate than to imagine running alongside Daniel Craig in the hot sun before retreating to a beautiful hotel room to… I digress…

The collection boasts great technical fabrics that contain UV protection to keep you safe from those harmful rays, and are ideal for most sports including hiking, running (next to Mr Craig or not), Yoga and Pilates. As well as high performance fabrics you can be sure that your new fitness wardrobe is stylish and functional as Biddulph, who is a former technical designer at Sweaty Betty, tests out each garment herself. The collection is designed to empower and celebrate women who do sport, which is something that we are completely on board with here at Hip & Healthy, where we promote the ‘fit not thin’ and ‘strong is the new sexy’ ethos’s.

You can find four pieces, hand-picked by the Hip & Healthy team in our shop, which we believe are the types of garments that will help to kick-start your New Year plan, and which you’ll be excited to wear over and over again on your quest to being the best version of you.

words by Lucy Marshall

Back Striders Edge Tank Top

Striders Edge Tank Top, £45; and sports bra, £35

Striders Edge Statement Racer

Striders Edge Statement Racer, £45

Striders Edge Bootcut Pant Sitting

Striders Edge Bootcut Pant, £55