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Here at Hip & Healthy we’re always on the look-out for innovative, comfortable and stylish active wear – and this month we’re excited to share our latest discovery with you, LIJA. Founded by front woman Linda Hipp in Vancouver 15 years ago, LIJA has continued to go from strength to strength within the fitness industry ever since. Already huge in the brands Canadian home town and Northern America, LIJA is now set to attract the attention (and potentially damage the wallets) of fashion-forward exercise bunnies all over Europe.

Tailored to every type of activity, there is something for everyone. The brand have also included specific ranges for more particular types of exercise such as golf, tennis, yoga and running – you’ll definitely be spoilt for choice! Simple and inspirational, LIJA have managed to incorporate fashionable, flattering styles into their collection whilst maintaining durability and functionality. Designed to create a feeling of confidence and empowerment through their sports clothing, LIJA is the perfect fit for youthful-minded, independent women everywhere – two thumbs up from us!

Launching in House of Fraser in February, we are certain this brand is going to be a huge hit. Keep your eyes peeled (and your running shoes at the ready), we have a feeling that you’ll be fighting over this one!

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