Raffia bags have firmly shed their once strictly beach-bound identity to become one of 2026’s most effortless everyday accessories, signalling a wider shift toward natural textures, craftsmanship and relaxed luxury. What began as a recurring summer staple has been elevated on the Spring/Summer runways, spotted at houses like LOEWE, Valentino and Jacquemus, where designers reimagined raffia in sculptural totes, slouchy shoulder bags and even polished evening styles. Increasingly, it’s the style-conscious millennial and Gen Z consumer driving the trend, drawn to its blend of sustainability, “quiet luxury” and holiday nostalgia that now translates seamlessly into city dressing. Off the catwalk, the look has gained momentum thanks to high-profile sightings, Rihanna carried a luxe raffia tote on holiday, while Margot Robbie was recently photographed styling a Jacquemus version in Ibiza (see below!). The result is a modern rebrand: raffia is no longer just a summer fling, but a year-round style statement woven into the fabric of contemporary wardrobes.
