Panthenol Skincare Is Trending | Beauty

Let’s be honest, the beauty world is a whirlwind of buzzy ingredients, each promising to be the holy grail of skincare. It’s easy to get lost in the hype, but sometimes, the real MVPs are the unsung heroes – like panthenol. This unassuming little powerhouse, also known as provitamin B5, might not have the flashiest marketing campaign, but trust us when we say, your skin will thank you for it.

Think of panthenol as a big, comforting hug for your skin. It’s a humectant, meaning it’s a moisture magnet, drawing hydration from the air and locking it into your skin. This makes it a dream for dry, dehydrated, or even irritated complexions. It’s the next best thing to giving parched skin a big glass of water. Or Five.

But panthenol is more than just a hydration hero; it’s a multitasking wonder. It’s an amazing anti-inflammatory, helping to soothe redness, irritation, and even minor burns. Perfect for if you overdo it in the sun on your next holiday… This makes it a great choice for sensitive skin types or anyone dealing with temporary skin problems.

It’s therefore no surprise that the search volume for “panthenol skincare” has grown more than 2x in the past two years, according to Semrush’ trending topics report. Especially as searches for “skin barrier repair” has gone up by 41% in the past two years. Because of this growing interest, beauty brands are launching new products formulated with panthenol. Examples of trending products include panthenol creams (ideal for those who need intense hydration), panthenol toners (amazing for calming irritation and improving texture), and panthenol serums – which, thanks to their smaller molecules, penetrate deeper into in the skin for more concentrated results.

Needless to say, it’s time stock up on panthenol skincare. Discover Hip & Healthy’s top picks below and get ready to give your skin a healthy hit of hydration.