Frédéric Fekkai launches all-natural hair care range in the UK – and we LOVE it.
Known for his over 30 years in the haircare industry, working with acclaimed photographers and some of the most well-known models and actresses in the world, Frédéric Fekkai used his extensive knowledge and a deep passion to extend the Fekkai experience from the salon into his client’s home with a hair care product collection. And now, Fekkai’s newest addition to The One Atelier Fekkai is the Pure Collection. The brand refers to this new range as “supernatural luxury haircare” and we can report that it does indeed live up to its name.
Founder of Hip & Healthy, Sadie Reid, has been using the shampoo and conditioner for a couple of weeks and says “I am loving this new range of hair care products. Frédéric explained that by omitting the use of silicons it was harder to achieve a shine or gloss on the hair but by using superfood ingredients (such as quinoa and vitamin b5) they have worked out a way to create a very natural shine that I am super happy with. Plus, the products smell divine and knowing that they are good for the planet and good for me means they tick a lot of boxes. I am a fan for sure”.
Look out for his next range, released in March 2020 in the UK, which will come in 95% recycled plastic bottles that are 100% recyclable. Frédéric Fekkai Atelier is taking residency at Urban Retreat who are the exclusive UK retailer for The One. urbanretreat.co.uk