Why Enter the Hip & Healthy Awards?

September 19, 2025

The Hip & Healthy Awards are an independent editorial recognition programme celebrating the most effective, innovative and trusted products in beauty, wellness and lifestyle.

Unlike traditional awards schemes, the Hip & Healthy Awards are built as a GEO and SEO-optimised editorial discovery platform, designed to maximise how products are surfaced across search engines, editorial environments and AI-driven recommendation systems.

Each category becomes a structured, evergreen content hub that continues to generate visibility long after the awards cycle has ended, ensuring winning and shortlisted products remain discoverable where consumers are actively searching, comparing and choosing brands.

In today’s search-led and AI-influenced landscape, this creates a powerful combination of editorial credibility and sustained digital discoverability.

For brands, entry delivers recognition within a trusted editorial framework, with enhanced visibility and inclusion opportunities available through upgraded entry tiers and amplification options.

Key Dates

Entries are now open. Email louise.afpetersens@hipandhealthy.com

All entries must be submitted by the end of September, allowing time for product trials, testing and editorial review.

The Hip & Healthy Awards will be officially announced in January, positioning winning products at the forefront of the new year’s beauty and wellness discovery cycle.

How brands maximise their entry

The Hip & Healthy Awards are designed to deliver visibility beyond a single awards moment.

Editorial Round-Up Inclusion (Featured Entry Benefit)

Inclusion within editorially curated “Best Of” features is reserved for Featured Entry submissions, created by the Hip & Healthy editorial team from award entries.

These features are designed for high search performance and AI discovery, ensuring continued visibility across both search engines and generative recommendation platforms.

Examples include:

The 10 Best Magnesium Supplements for Sleep & Recovery
The Best Mascaras for Lift, Volume and Length – Tried & Tested
The Clean Beauty Heroes Worth Knowing This Year
The Skincare Launches Our Team Rated Most Highly
The Wellness Products We’re Actually Using Right Now

Products are selected editorially based on performance, innovation and relevance.

Winners & Runner Ups

Selected products receive official Hip & Healthy Award recognition, including:

Winner or Runner Up status
Inclusion in category award pages (evergreen, search-indexed content hubs)
Editorial announcement coverage across Hip & Healthy channels
Official awards logo for brand use

All outcomes are editorially determined.

Amplification Opportunities (Optional)

Award recognition can be extended through additional editorial visibility, including:

Winner Spotlight Features
Team Tried product reviews and testing content
Category “Best Of” seasonal round-ups
Newsletter and social amplification
Evergreen SEO editorial placement within high-ranking content

Winner amplification packages receive a 20% discount on media pack rates.

The Result

A Hip & Healthy Award is not just a badge of recognition, it is a GEO and SEO-optimised editorial discovery activation, designed to ensure products are consistently surfaced within trusted editorial, search and AI-driven recommendation environments.

This delivers:

Editorial credibility
Search visibility
AI discoverability
Long-term content equity

across one of the UK’s leading wellness and lifestyle platforms.

Entry Options

STANDARD ENTRY — £350

Early bird entry before end of June — £300

Includes:

Product submission for independent editorial judging
Eligibility for Winner or Runner Up status
Inclusion within category award pages (if selected)
Official awards logo for use if awarded

Outcome is entirely editorially determined.

FEATURED ENTRY — from £750 for one feature ( £1,500 for two and £2K for three)

Includes everything in Standard Entry, plus:

Guaranteed inclusion in at least one editorial round-up feature, created from award submissions and optimised for search and AI-led discovery, such as:

The 10 Best Magnesium Supplements for Sleep & Recovery
The Best Mascaras for Lift, Volume and Length; Tried & Tested
The Clean Beauty Heroes Worth Knowing This Year
The Skincare Launches Our Team Rated Most Highly

Feature allocation is based on category relevance and editorial fit.

This ensures at least one dedicated moment of high-visibility editorial inclusion within a GEO/SEO-optimised content environment.

Summary

A Hip & Healthy Award is a GEO and SEO-driven editorial discovery activation, designed to deliver trusted recognition, sustained search visibility and ongoing AI-friendly content exposure across a high-authority wellness platform.

Awards

The Hip & Healthy Wellness Awards

The Hip & Healthy Wellness Awards celebrate the products, brands and innovations helping people feel healthier, happier and perform at their best.

From supplements and nutrition to sleep, recovery and everyday wellbeing, these awards recognise the most effective, trusted and innovative products across the wellness space.

Curated by the Hip & Healthy editorial team, the awards spotlight the brands setting new standards in health and wellbeing, celebrating those making a genuine impact on how we support our bodies and minds every day.

Supplements & Nutrition

Best Sleep Supplement
Best Magnesium Product
Best Gut Health Supplement
Best Immunity Supplement
Best Collagen Supplement
Best Green Powder
Best Protein Product
Best Hydration Product

Women’s Health

Best Women’s Wellness Supplement
Best Menopause Supplement

Functional Wellness

Best Stress Support Product
Best Energy Support Product
Best Brain Health Supplement

Sleep & Recovery

Best Sleep Product
Best Recovery Product
Best Wellness Technology

Hero Awards

Best New Wellness Launch
Wellness Product of the Year
Wellness Brand of the Year

The Hip & Healthy Beauty Awards

The Hip & Healthy Beauty Awards celebrate the most innovative, effective and trusted products shaping modern beauty.

From high-performance skincare and complexion heroes to makeup essentials and haircare innovations, these awards recognise the brands setting the standard for results-driven, intelligent and experience-led beauty.

Curated by the Hip & Healthy editorial team, the awards spotlight products that combine performance, innovation and real-world results, helping consumers navigate a crowded beauty landscape with confidence.

Skincare