New Research Reveals the Rising Trend of Women Seeking Health Information Online

If you have ever reached for your laptop in search of answers to your symptoms – you are not alone, in a landmark study by Bigvits.co.uk, fresh data reveals an astonishing 480.8 million health-related searches conducted by British women in the past year alone. With an increasing reliance on ‘Dr Google’ and social media, women are taking their health into their own hands, looking for accessible advice on everything from menopause and fertility to thyroid conditions and sleep issues.

As we celebrate International Women’s Day, the data uncovers an important shift in how women are seeking to understand and manage their health. Nearly double the amount of searches for fitness and diet (203.1 million) and almost 100 times more than men’s health (5.07 million), British women are clearly taking charge of their wellbeing online.

Among the findings, the top health topics searched were fertility (16.3 million searches), menopause and perimenopause (3 million), and post-natal depression (3.15 million), highlighting key areas of concern. The hashtag-driven movements on TikTok, like #SelfCare (14 million hashtags) and #WomensHealth (1 million hashtags), further underline the growing trend of women seeking knowledge and solutions on social media.

Neha Deol, Nutritional Therapist at Bigvits.co.uk, reflects on the findings: “It’s clear that British women are not waiting for answers—they are actively seeking information to improve their health. The demand for expert-backed, women-focused advice has never been higher.”

As British women continue to turn to the internet for answers, Neha also shares five tips to support better health and wellbeing:

1. Balance Your Hormones Naturally

Incorporate healthy fats like avocados, nuts, seeds, and olive oil to support hormone production. Cut back on processed sugars and opt for protein and fibre to stabilise blood sugar. Be mindful of chemicals and artificial scents in everyday products.

2. Nourish Your Body with Whole Foods

Focus on colourful fruits, vegetables, lean proteins, and whole grains. Probiotic-rich fermented foods like kimchi, sauerkraut, and yoghurt are excellent for gut health, which plays a pivotal role in hormonal regulation and immunity.

3. Hydrate and Cut Back on Caffeine

Aim for at least two litres of water daily, and reduce your caffeine intake by swapping your regular coffee for herbal teas or caffeine-free alternatives.

4. Prioritise Restful Sleep

Create a consistent sleep routine and aim for 7-9 hours of quality rest. Minimise blue light exposure an hour before bedtime and incorporate magnesium-rich foods like almonds and spinach to enhance relaxation.

5. Manage Stress Effectively

Engage in mindfulness practices such as yoga or meditation, and keep your body active through walking or stretching. Adaptogenic herbs like ashwagandha can also help improve stress resilience.

Bigvits.co.uk is committed to providing accessible, expert-backed advice and supplements for over 400,000 customers, helping women optimise their health and wellbeing every day.

For more wellness inspiration and expert tips, visit Bigvits.co.uk.