We like to keep abreast of the latest news, trends and updates in fitness and health here at Hip & Healthy, and so we were intrigued to learn that the Swedish underwear brand, Bjorn Borg, has launched a women’s sportswear collection for Spring/Summer’14. It was only a matter of time really, seeing as the company’s namesake was the most successful tennis-star in Swedish sporting history…
The Hip & Healthy team went along to view the new collection and we were suitably impressed. Boasting bright, pop colours in electric blue and neon pink hues, the pieces are sure to make any wearer stand out from the fitness crowd. Patterned leggings and crop tops are covered with prints that have been inspired by elements of nature and reptiles in the jungle (we knew that the animal-print trend wasn’t going anywhere!), and look as though they have been lifted from a beautiful, blurred oil painting.
As if that wasn’t enough, each piece has been created using technical and functional fabrics that aid workouts rather than hinder them. The fabrics wick moisture away from the body, are breathable and lightweight meaning that the focus can be on the exercise and not on some sweat-sodden, hot and uncomfortable fitness clothes.
Bjorn Borg’s collection has been created with the aims to empower and motivate women to exercise; at the same time as being provocative and making the wearer feel sexy (of course, it’s an underwear brand after all). However don’t worry; the fears of buying a sportswear line designed by a lingerie company can be washed away. Every piece is tasteful rather than tacky, and there’s no risk of see-through fabrics in those un-wanted places when performing even the most bendy of yoga poses.
Available now on www.bjornborg.com