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Although traditionally a New Year thing, we believe here at Hip & Healthy, that goal-setting is not just for January. As we enter the second month of the year we love making little changes that will have a big positive impact. As Founder of Hip and Healthy, I often get asked how I stay motivated to eat well and move my body regularly and a big thing for me this year is to meditate more and take care of my mental health as well as my body. 

This is why I was so excited to read a new study1 from the Vitality American Express Credit Card, which reveals the different ways that Brits up and down the country are looking after their minds and bodies. Plus, it was fascinating to see who earned the title as the fittest city in the UK via the UK cashback map, and just what it is that gets us all working up a sweat with a smile on our face. For nearly half of those asked (46%), that’s earning cashback, and with the Vitality American Express Credit Card, you can earn cashback on the exercise you already do, so however you’re choosing to work on your wellbeing this year, your finances can get a healthy boost too. Find out how much cashback you could earn with the cashback calculator and join the rest of the country to improve your physical and financial fitness!

Turn Your Steps into Sterling 

This year, hitting your health and wellbeing goals won’t just boost your personal health but your financial health, too. With the Vitality American Express Credit Card, you can turn the exercise you already enjoy into cashback in your pocket. Vitality American Express Cardmembers earn 0.5% cashback on spend up to £10,000, then 1% after that – while new Cardmembers earn a further £100 cashback for spending £2,000 in the first three months of Cardmembership. Cardmembers can also earn an extra £10 cashback monthly with the Vitality Cashback Booster tracking monthly activity points with Vitality before converting them into additional cashback. Assuming an average spend of £1,000 a month, this means a new Cardmember, exercising regularly, could earn up to £290 cashback in their first year.2 If Cardmembers have more than one qualifying Vitality insurance plan, they can double their Vitality Cashback Booster and can earn up to an additional £20 monthly. 

The Vitality American Express Card has a representative 40.0% APR variable. 18+ Terms apply.

Walk Your Way to Wellbeing

The research showed that we are a nation of walkers, with 34% naming hiking as one of their favourite ways to exercise. Respondents took an average of 7,550 steps a day with a third (33%) choosing to exercise in rural areas. Gym workouts take the silver medal for most popular exercise activities; 1 in 5 (20%) UK adults listed gym workouts as one of their top ways to workout. Leeds loves the gym the most; 82% of gym-goers in Leeds visit their gym twice a week, with 9% going every day. But it was Manchester that took pole position as the UK’s fittest city with over a quarter of adults (26%) in Manchester exercising 4-5 times per week, followed by Edinburgh (23%).

When it comes to motivation for staying fit, almost half of surveyed Brits (46%) agree that earning cashback (for example getting money credited to their bank or credit card) would encourage them to exercise more. Vitality American Express Cardmembers can earn cashback linked to how active they are. They can earn up to an additional £10 cashback monthly with the Vitality Cashback Booster, which tracks monthly activity points with Vitality before converting them into cashback.

The UK’s Most Mindful City

The same research from the Vitality American Express Credit Card found that London is the UK’s most mindful city, with 70% of its respondents saying that they practice mindfulness activities. Listening to music (34%) is the preferred way to practice mindfulness in the capital, but breathing (21%), yoga (20%) and mindful walking (16%) were also popular. It appears that most of the UK though has its head in the right place when it comes to working out, as caring for mental health is a key reason why Brits exercise. Amongst respondents that exercise, almost half (46%) cite improving their mental health as a reason for exercising. 

Check out the Vitality American Express Cashback Map to find out what different cities are doing to gain points and earn cashback. You can also try out the Vitality American Express Cashback Calculator to find out how much cashback you could earn from your day-to-day exercise habits.
And finally, visit the American Express website to discover where your points could take you if you are a Vitality member and apply for a Vitality American Express Credit Card.

Ts & Cs

Each month, Vitality will take your month’s activity points and convert them to a healthy cashback booster rate, which is then applied in addition to your standard Amex cashback rate, on the first £1,000 of purchases per month. Your Vitality healthy Cashback Booster earn rate will be determined on your monthly activity points earned two months prior. Any cashback earned will be paid annually. 

The Vitality American Express Credit Card has a representative 40.0% APR variable. 18+ Terms Apply. To be eligible for the Vitality American Express Credit Card you must be an existing Vitality planholder and have qualifying plans. To find out how you can become a Vitality member click here. Subject to minimum spend, eligibility criteria and approval. 

Visit www.vitality.co.uk/rewards/partners/ for terms and conditions. 

Representative APR is correct as at 08/03/2023. Interest rates link to the Bank of England base rate. See amex.co.uk for details. Vitality Corporate Services Limited acts as a credit broker. Exclusive lender is American Express Services Europe Limited. American Express Services Europe Limited has its registered office at Belgrave House, 76 Buckingham Palace Road, London, SW1W 9AX, United Kingdom. It is registered in England and Wales with Company Number 1833139 and is authorised and regulated by the Financial Conduct Authority.

1 All data is based on Omnibus research conducted by Opinium. 2000 UK adults were surveyed between 4 November and 8 November 2022.
2 Based on a qualifying Health or Life Plan with a monthly maximum spend of £1,000 and an adult member earning at least 160 Vitality activity points per month.

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