It’s been estimated this year that the global beauty industry is worth just shy of £400 billion. A staggering number that’s hard to comprehend! The evolution of beauty has been an interesting one to observe over the years… we’ve talked a lot about the integration of wellbeing into the industry and how the modern conscious consumer has started to dictate the direction of product development and other aspects of the industry.
What has become apparent is that many celebs are now tapping into the market and what a piece of the pie too. Gone are the 2004 days of celebrity perfume endorsements (Remember “Curious” by Britney and “Glow” by J-Lo? Good times) Just like the wellness industry, more and more celebrities are branching into the beauty industry and 2022 has seen a huge influx of new brand launches with some pretty famous faces behind them. Below are 9 celebrity skincare launches to have on your radar if you’re a beauty lover…
Stella by Stella McCartney
Need to know: “Skincare with a clear conscience” this brand puts the green-washing industry to shame. True to form, Stella has put eco-credentials at the forefront of the company and is committed to changing the landscape of the beauty industry.
Le Domaine by Brad Pitt
Need to know: Brad is known for being a wine enthusiast so it comes as no surprise that his new skincare line, Le Domaine, is inspired by that passion. This genderless beauty range consists of simple skincare and grooming products with formulas that are up to 99% natural origin.
Cosmoss by Kate Moss
Need to know: While Brad’s entry into the world of skincare might have come as a surprise, Kate Moss is no stranger to the beauty world. Cosmoss is a wellness and beauty brand, harnessing ingredients like CBD and herbal heroes to promote a holistic sense of wellbeing.
Rhode by Hailey Bieber
Need to know: Named after her middle name, Hailey Bieber’s venture into beauty has been very successful. So successful that it sold out 2 days after it launched. Glossy, glowy skin is the theme of the line so if you’re into a dewy complexion, this is for you.
S’Able by Idris & Sabrina Elba
Need to know: This power couple launched S’Able back in 2020 and it has gone from strength to strength ever since. Ethically sourcing African ingredients, the line is geared towards combatting pigmentation and enhancing brightening. Ideal post-summer skincare!
Keys Soulcare by Alicia Keys
Need to know: Alicia’s ritualistic skincare line has wellness at its core, something we can definitely get on board with. Offering dermatologist-developed, clean skin and body care, she’s just starting to dip her toes into makeup too with beautiful sheer cheek tints and lip balms.
Sknn by Kim Kardashian
Need to know: Kim’s no rookie entrepreneur… having lots of fingers in different Kardashian enterprises she knows what it takes to build a successful brand. Sknn claims to offer a “new era of skincare” with 9 hero products (all vegan and cruelty-free) designed for high-performance and rejuvenation.
The Outset by Scarlett Johansson
Need to know: If you’re a sensitive skin sufferer, Scarlett has your back with The Outset. It’s designed to restore your skin’s barrier, helping it defend against free radicals and environmental factors. It claims to be ultra-gentle and has even won an award in the sensitive skincare category by Allure.
Cay Skin by Winnie Harlow
Need to know: Born out of an experience of a horrible sunburn on a photoshoot, Winnie Harlow has dedicated her time to developing Cay Skin. Fusing SPF with performance skincare actives this is a really exciting brand that cares about skin AND planet protection (it’s reef-friendly which is wonderful to hear).
READ MORE: 7 Celebrity Wellbeing Brands To Know