Interview by  Frankie Rozwadowska

How do you keep Hip & Healthy?
I guess I drink less than I used to, I exercise whenever I can fit it in and I try to take vitamins whenever I remember! 

You recently completed the Great North Run – congratulations! Any tips for those about to embark on a big fitness event?
Without a doubt do the prep. I’ve always been one of those who do their homework at the last minute and there was a risk that would happen with the Great North Run, but I was in mortal dread of it hurting too much if I hadn’t trained and embarrassing myself – so I just knuckled down and hit the road!

You’re a mum to four and are looking amazing! How do you keep in such great shape?
I genuinely feel much happier when I do exercise which is my main incentive. There are often times when I don’t exercise because I’m too busy or too tired but that’s when I get grouchy so I try and squeeze in a swim or a jog. And believe me – make up and baggy clothes conceal a multitude of sins!

What does a typical day in the life of Jo Whiley involve?
School run in the morning – taking Coco to school. I don’t see the kids in the evenings because I’m on air with my show on Radio 2 so it’s worth getting up early to spend time with them. After that I never know what the day holds. More often than not there are interviews or sessions to record for my radio show so I head to London to do whatever’s necessary – sometimes I manage to squeeze in some retail therapy [more often than not] – then I’m on air at 8pm.

What’s in your makeup bag right now?
Lancome definicil mascara, Sisley lip balm, Nars eyeshadows and foundation.

Who is your ultimate beauty icon?
Kristen Scott Thomas is elegance personified and Helena Christiansen does natural beauty in such a cool way.

What is your skin saviour?
Sisley moisturiser and black rose cream – Can’t live without either. Also Ren Moroccan rose otto sugar body polish and rose body oil for ultra moisture.

What’s the best beauty tip or secret you swear by?
Teeth and eyebrows! Tinting my eyebrows generally stops me from looking like an alien and a great smile is absolutely priceless. If you flash a big beaming smile, you look fabulous and it makes everyone you meet feel good too. Hence the need to look after your teeth. What works for me is new Oral-B Pro-Expert Premium Gum Protection.

What’s your signature dinner party dish?
Heated up pizzas.

How do you relax and spend your free time?
Vegging in front of the TV and eating out with the kids and my husband.

What are your guilty pleasures?
Smelly cheese, Jack Daniels, Dr Who and Diptyque candles

Last but not least, the old classic – if you could take three things to a desert island, what would they be?
Fountain pen, a beautiful leather bound diary, a Wind up turntable with some vinyl. Umm…that’s cheating isn’t?

Jo Whiley is the face of Oral-B Pro-Expert Premium Gum Protection, RRP £3.99. To find out more about loving your gums, visit www.oralb-loveyourgums.com